"Like most people who seem to be most typically New York, Bill Blass
comes from Indiana," wrote native Midwesterner Eleanor Lambert in an
early press release for Blass when he worked at Maurice Rentner. Blass
reigns as an American classic, the man who abidingly exemplifies high
style because his work plays on the sharp edge of glamor but never falls
into the abyss of indecency. Likewise, it defines sophisticated style
because it has elements of the naive and the crude in impeccable
balance. Blass is the perfect example of fashion's deconstructivist
internal oppositions of real, hyper-glamor, and style synthesis.
Although Blass believes in eliminating the superfluous and stressing
the essentials of clothing, he is no Yankee skinflint or reductive
modernist and aims to beguile and flatter, adding perhaps a flyaway
panel, not necessary for structure, that would never appeal to a Halston
or a Zoran. He aims to create a fanciful chic, a sense of glamor and
luxury. It may be that these desires are fashion's game, but it is
undeniable that Blass is the expert player. Everything he does is
suffused with style, and he creates evening gowns that would stagger
Scarlett O'Hara. His shimmering Matisse collection, embroidered in
India, transformed the wearer into a conveyor of masterpiece paintings.
Blass has always been an indisputable enchanter, a man who loves
being with the ladies he dresses. Correspondingly, they love being with
him, but the relationship is not merely indicative of the elevation of
fashion designer from dressmaker to social presence. Blass learns from
his clients and, in learning, addresses their needs and wishes. In
designing separates, he describes what he likes with a certain top,
admits that one of his clients prefers to wear it otherwise and
acknowledges it looks better as she wears it.
There are essential leitmotifs in Blass' work. Recalling Mainbocher,
he invents from the sweater and brings insights of daywear into the most
elegant nighttime presentations. Blass imports menswear practicality and
fabrics to womenswear. His evening gowns are dreamlike in their
self-conscious extravagance and flattery to the wearer. He can evoke
Schiaparelli in the concise elegance of a simulated wood embroidered
jacket; but there is also something definably Blass about the garment.
In a very old-fashioned way, he celebrates life without the cynicism of
other designers. He can be audacious in mixing pattern and texture,
though generally with the subtlety of his preferred palette of muted
color. Texture is equally important—a red wool cardigan resonant to a
red silk dress or the complement of gray flannel trousers to fractured,
shimmering surfaces for day and evening. Layering is essential to Blass:
whether it is a cardigan teamed with a blouse or sweater or gauzy
one-sleeve wraps for evening, Blass flourishes in layers.
Blass evolved into a superb licensing genius and dean of American
fashion designers. His is an intensely pictorial imagination, one that
conjures up the most romantic possibilities of fashion. He maintains an
ideal of glamor and personal aura, redolent of socialites and stars of
screen and stage. Yet though there is little in Blass' work that is
truly unique to him and not practiced by any other designer, one would
never mistake a Blass for a Mainbocher or a Schiaparelli nor for any of
his contemporaries.
In December 1998 the legendary designer suffered a mild stroke in
Houston, Texas, at age 76. His last showing was the spring-summer
collection of 2000. He appeared at a grand farewell, hosted by Manhattan
society to honor his lengthy career in design, in fall 1999. From
middle-class beginnings as the son of a dressmaker and hardware dealer,
he had dressed the likes of Nancy Reagan, Barbara Bush, Nancy Kissinger,
Candice Bergen, Barbara Walters, and the fashionable elite.
Of Blass' retirement party, Patrick McCarthy, chairperson of
Women's Wear Daily, noted, "There are not many standing ovations in
fashion. Bill just gave a little wave, barely perceptible, but it was a
wave good-bye." On 5 November 1999, he signed over his $700 million
design and licensing complex to Haresh T. Harani, chairperson of the
Resource Club Ltd., the Blass licensing agency, and Michael Groveman,
CFO of the Blass empire.
Retired to a historic 22-acre estate and colonial home in New
Preston, Connecticut, a month after selling his fashion house, Blass has
kept one foot in Manhattan at his in-town Sutton Place apartment. Of his
departure from sketch pads and runways he declared, "I thought the end
of the year, beginning of the new century, was the perfect time. After
all, I'd been doing it for 60 years… God knows you're not immortal."
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