The house of Perry Ellis has seen more than its share of tumultuous
times. From the early days things had never been particularly easy, with
Ellis continuously battling over finances with his parent company,
Manhattan Industries. Problems with stability continued after Ellis'
death in 1986, when Robert McDonald assumed the helm of Perry Ellis
International, only to die four years later.
Then came Salant's $100-million takeover of Manhattan Industries and
its subsequent bankruptcy filing. Obstacles with direction, especially
within the menswear divisions, to the disjointed running of Perry Ellis
International (PEI) in the mid-1990s, continued the company's disarray.
After several top management changes, PEI finally seemed to stabilize,
and once again received notice for the fashions bearing the Ellis label,
including the launch of a new bridge line for 1999. Yet before plans
were finalized on the bridge line, Salant went bankrupt again, and
Supreme International came forward to buy the beleaguered Ellis kingdom.
Supreme then took the Ellis moniker, establishing the Perry Ellis
International Corporation.
Perry Ellis was known as a flirtatious, fun-loving man with a great
sense of humor. According to Claudia Thomas, former chair of Perry Ellis
International, it is hard to characterize Ellis, except to describe him
as whimsical. There was, however, an air of seriousness about him when
it came to creating and fulfilling his objectives, as reflected in his
personal philosophy of "never enough." Yet it was the playful side of
his personality most reflected in his fashions. When his company arrived
on the scene in the 1970s, it was a time of increasing emphasis on
American designers and designer name merchandise. Ellis did his best to
create a mystique about himself and his lifestyle that would attract
fans.
The Perry Ellis look began as a casual, relaxed style exclusively
American in feeling and sportswear-like in its practicality. It was so
playful and comfortable, in fact, models at his shows would skip down
the catwalk. As Ellis matured as a designer, his clothing occasionally
took on a more serious tone, but even his most formidable collections
were considered easy-dressing by fashion industry standards.
Inspiration came in many forms—California, artist Sonia Delaunay,
movies or Broadway shows (like Chariots of Fire or Dream Girls
— all retained the casual ease for which Americans are known
internationally and the sense of proportion and freedom from fashion
conformity which became the hallmark of Perry Ellis. The company's
subsequent womenswear designer, Marc Jacobs, and menswear design
director, Andrew Corrigan, appeared to create their collections with the
feeling Ellis had tried to instill into a consumer's mind when buying
clothing.
Ellis once said, "Always provide the clothes needed for daily life.
Never be afraid to take risks and, most importantly, never take the
clothes you wear too seriously." Through all the transitions and the
fickle nature of fashion, Perry Ellis menswear—and at times its
womenswear—remained relatively consistent and true to the tenets and
goals espoused by Ellis himself.
Remember us for: America,
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America body lotion, shower gel, America cologne, America
perfume, America mini, best deal on America and other
fragrance by Perry Ellis