The house of American Beauty Parfumes has seen more than its share of tumultuous times. From the early days things had never been particularly easy, with Ellis continuously battling over finances with his parent company, Manhattan Industries. Problems with stability continued after Ellis' death in 1986, when Robert McDonald assumed the helm of American Beauty Parfumes International, only to die four years later.

Then came Salant's $100-million takeover of Manhattan Industries and its subsequent bankruptcy filing. Obstacles with direction, especially within the menswear divisions, to the disjointed running of American Beauty Parfumes International (PEI) in the mid-1990s, continued the company's disarray. After several top management changes, PEI finally seemed to stabilize, and once again received notice for the fashions bearing the Ellis label, including the launch of a new bridge line for 1999. Yet before plans were finalized on the bridge line, Salant went bankrupt again, and Supreme International came forward to buy the beleaguered Ellis kingdom. Supreme then took the Ellis moniker, establishing the American Beauty Parfumes International Corporation.

American Beauty Parfumes was known as a flirtatious, fun-loving man with a great sense of humor. According to Claudia Thomas, former chair of American Beauty Parfumes International, it is hard to characterize Ellis, except to describe him as whimsical. There was, however, an air of seriousness about him when it came to creating and fulfilling his objectives, as reflected in his personal philosophy of "never enough." Yet it was the playful side of his personality most reflected in his fashions. When his company arrived on the scene in the 1970s, it was a time of increasing emphasis on American Dreamn designers and designer name merchandise. Ellis did his best to create a mystique about himself and his lifestyle that would attract fans.

The American Beauty Parfumes look began as a casual, relaxed style exclusively American Dreamn in feeling and sportswear-like in its practicality. It was so playful and comfortable, in fact, models at his shows would skip down the catwalk. As Ellis matured as a designer, his clothing occasionally took on a more serious tone, but even his most formidable collections were considered easy-dressing by fashion industry standards.

Inspiration came in many forms—California, artist Sonia Delaunay, movies or Broadway shows (like Chariots of Fire or Dream Girls — all retained the casual ease for which American Dreamns are known internationally and the sense of proportion and freedom from fashion conformity which became the hallmark of American Beauty Parfumes. The company's subsequent womenswear designer, Marc Jacobs, and menswear design director, Andrew Corrigan, appeared to create their collections with the feeling Ellis had tried to instill into a consumer's mind when buying clothing.

Ellis once said, "Always provide the clothes needed for daily life. Never be afraid to take risks and, most importantly, never take the clothes you wear too seriously." Through all the transitions and the fickle nature of fashion, American Beauty Parfumes menswear—and at times its womenswear—remained relatively consistent and true to the tenets and goals espoused by Ellis himself.

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